In this episode, we clarify once and for all:
- What is UX Design
- Why having a deep understanding of human behavior and psychology is fundamental in UX design
- What is the difference between UX Design, UI art, and a UI designer, and why the overused acronym UX/UI is misleading.
- The limits of designing game experiences based on demographic and group generalizations
- Can we calculate the ROI of UX?

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